FOR IMMEDIATE RELEASE

 

Contact:          Meghan Powderly

                        Director of Communications and Marketing

                        978-889-1087

                        Meghan@learningexpress.com

 

Learning Express Says 'Spring Is Here, Spend it Outdoors'

Specialty toy store franchise helps children get active

 

Devens, MA March 10, 2008 -- Flowers blooming, birds chirping, freshness in the air: spring must be here. The newness of this emerging season will bring the young and old outdoors to enjoy the weather.

 

With over 130 independently owned and operated locations nation wide, Learning Express Toys is showing parents in the local community how they can incorporate fun outdoor activities into their children's lives.

 

"The weather is getting beautiful once again; why not help your kids enjoy it and have fun outside!" founder and CEO Sharon DiMinico said, adding that Learning Express offers a great selection of science and nature toys that children can use outdoors to discover the life that is beginning to bloom in their own back yard. "At Learning Express, learning becomes fun and less of a chore when integrated with active indoor and outdoor play."  

 

Physical activity helps children and adolescents stay fit and develop self-confidence, DiMinico said. Learning Express carries a wide range of active toys and games, such as: Junior Stomp Rocket, the worldıs best jump ropes, kites, bikes and much more! "With so many kids stuck to their television sets and playing video games, it's important to remember that children can have fun outdoors being physically active. Thatıs why they call it the Great Outdoors!" DiMinico said.

 

Learning Express prides itself on the quality and uniqueness of its selection of merchandise, DiMinico says. Their shelves are stocked with an array of fun and innovative toys from all the important categories: games and puzzles, development toddler toys, arts and crafts kits, science and nature products, books, dolls, sports and construction toys.

           

About Learning Express

Learning Express is the leading franchisor of specialty toy stores, with more than 130 locations across the country, each one locally owned and operated. Learning Express provides an extraordinary shopping experience with knowledgeable sales staff to offer expert advice on choosing the perfect toy, for every child, for any occasion.  The product mix is carefully selected from manufacturers around the world and all have exceptional play value. A birthday gift registry, free gift-wrapping, free personalization, civic fundraising, and consumer VIP programs make each Learning Express store an integral part of the community.  To discover more about Learning Express, to find a store near you, or to learn about franchise opportunities, please visit www.learningexpress.com or call (800) 924-2296.