Introduction - The Toy Industry

Typical Customer - The typical customer in specialty toy retail is a parent, grandparent, friend, or relative looking to buy a gift for a child (anywhere from newborn to pre-teen in age). The Learning Express customer is generally female, married, relatively affluent, and well - educated, and in her thirties or above.

Product Specialization - By focusing on depth of selection versus breadth, specialty toy retailers have a competitive advantage over mass merchandisers. Learning Express can selectively choose merchandise from only the best vendors - and present a more focused, appropriate mix for the customer

Superior Customer Service - Most mass merchants lack the foresight to provide superior customer service, especially during the holidays. Small toy retailers can offer exceptional services: even providing extensive product knowledge, free gift-wrapping, free product personalization, customer loyalty programs, and curbside pick - up!

Developing Community Relationships - Small stores often become an integral part of the community and can react quickly to local needs. Learning Express stores participate in school fundraisers, youth sporting events, and other local charitable functions that are often overlooked by large retailers.

Tax dollars stay in the community!