Learning Express: The place for Unique and Educational Toys

29 Buena Vista Street | Devens, Massachusetts, 01434 | 978-889-1000

About Us - Our Philosophy

Most franchisors require you to do things their way. There can be little or no variation. The problem with that type of franchise is that it isn't much fun if you're an entrepreneur. All the excitement of running your own business-determining what products best fit your location, what in-store events you want to promote, or where you want to market-aren't your decisions to make. Someone else is calling the shots.

On the other side of the spectrum, establishing and running your own mom-and-pop shop without the guidance and expertise of a franchise system means that you're flying solo with no one to lean on. That's why so many start-ups fail.

Sharon DiMinico created her franchise business model as if she was buying one. "Provide me with the start-up information, opening inventory and the systems I need to run a successful business, and let me fly!” she said. Add the network of over 140 fellow Learning Express stores and it's icing on the cake. Proving the idiom: 'The more you know, the more you'll grow".

Every Learning Express store reflects the personality of its owner. Learning Express celebrates individuality and independence because when storeowners succeed and grow, the entire franchise benefits. The company relentlessly pursues breakthrough ideas in product mix, direct marketing, and training programs so it can provide you with everything you'll need to accomplish your unique goals.

The relationships between Learning Express and its customers, vendors, and franchisees will always be characterized by integrity, honesty, and mutual respect. Learning Express believes that success grows out of a strong commitment to uphold the legacy of a brand focused on the customer experience.
Purpose

To provide products, services, and experiences that make positive changes in the lives of Learning Express customers.
Core Values
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Keep customer needs at the core of all thinking, planning, and actions.
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Exceed the customers' expectations of service, product mix, product presentation, safety, and cleanliness.
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Preserve the integrity of the Learning Express brand.
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Maintain the highest levels of professionalism, integrity, and fairness in company relationships with customers, storeowners, vendors, and suppliers.
Vision
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Be the most admired and respected specialty toy retailer in the USA.
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Endeavor to have every Learning Express owner achieve a minimum yearly return of six figures in salary and owner benefits.
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Ensure storeowners realize significant value from their initial investment, today and in the future.
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Build Learning Express to 400+ stores.
Brand
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Establish Learning Express as a unique toy shopping experience by providing exceptional customer-focused service and expert advice. Be the location for families, friends, and educators to find quality toys, books, and games, which are safe, fun, inspire creativity, and foster intellectual and physical development.
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Achieve the highest possible standards in every initiative. Make every decision with the customer and storeowner profitability in mind.
Marketing
Position Learning Express as a toy shopping experience that combines unique products, customer-focused services, and expert advice creating a bond with customers and ultimately earn their loyalty.
Pledge
Learning Express will exceed customers' expectations and earn their trust through the exceptional performance of every team member.
Our Toys
The innovative product mix at Learning Express is carefully selected from manufacturers around the world - classic toys that have passed the test of time alongside the newest, ground-breaking toys of the digital age. Every Learning Express toy encourages curiosity and creativity and has extraordinary play value. The selection is complemented with items from other industries - jewelry, fashion accessories, kids’ stationery, and personalized items.
Birthday Boy
Retail code of conduct
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Select products that encourage curiosity, creativity, and have exceptional play value
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Surprise customers with new products on every return visit
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Refine the product mix to remain fresh
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Remain on the cutting edge of trends and technology
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Create visual "WOW" effects for customers young and old
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Display products so they inspire the customer to purchase
Community
Learning Express is always a center of community activity
Each Learning Express store offers a calendar of fun events and is a hub of activity for kids and families. Our owners know their customers by name and make it a practice to go an extra mile whenever they can.

Learning Express stores offer special services for their customers such as the VIP Program, free personalization, and free gift-wrapping. Customer loyalty programs provide incentive for repeat buying and the "tactile" gift registry continues to attract new customers. Everything about Learning Express should earn loyalty and develop a sense of community.

Civic pride extends outside the Learning Express store. Participation in fundraising programs for schools, churches, and local charities demonstrate the company's community spirit. Storeowners enjoy the opportunity to give back to the community that supports them.



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